About Us

Insights Business Psychology Ltd was founded by Michelle Minnikin, CPsychol

Why I do what I do

As a Chartered Business Psychologist, I’m fascinated with people and love transforming the world of work for both employees and employers and making everyone happier, more productive and work more enjoyable for all. Changing peoples’ lives is the most rewarding part of my job.

I love working with clients to design and implement bespoke solutions to attract, select and hire high performing employees. I’m a big believer in ensuring assessments are reliable, valid and fair and individuals making people decisions know how to do that whilst preventing bias and ensuring a positive candidate experience.

I‘ve been told on numerous occasions that I should just focus on and specialise in just one area, but I struggle with this. I get so much personal satisfaction working alongside people who are lost, stuck and confused about what they should be doing ‘when they grow up’ (I’ve helped 50-year-olds struggling with this question!). I help my clients discover what they love and you can love doing two things – who’s to say this is wrong!!

My background

My natural curiosity and my strong desire to understand why and what makes people perform at work led me to first undertake a degree in psychology before gaining a master’s in occupational psychology and I went on to achieve Chartered Psychologist status in 2005.

Since 2002, I’ve worked designing and delivering bespoke selection procedures for complex organisations, including the NHS, Balfour Beatty, AMEC, and T-Mobile. I’ve assessed thousands of candidates using robust selection processes and tools, including designing selection processes and conducting psychometric testing.

In addition to my experience in recruitment, I also previously worked with long-term unemployed individuals, coached trained and mentored them to remove their barriers to sustainable employment. Also, throughout my career in recruitment I was responsible for supporting career development activities and have spent the last 2.5 years supporting career coaching clients with uncovering what they should be doing with their lives and working with them to increase their confidence and help focus them on what’s next.

Outside of work

Outside of running my business, I love taking my family on camping adventures, living in our tent as much as we can in the summer, attempting to make our garden pretty and dragging the family kicking and screaming around as many castles as possible!